Kristin Harper2 min readLessons from the Past: Madam C.J. Walker and the Power of Inclusive Market ResearchPhoto by Scurlock Studio (Washington, D.C.) (photographers) Smithsonian Institution, National Museum of American History: Archives Center...
Kristin Harper2 min readExploring the Power of Data: A Dive into Consumer Trends in 2024Step boldly into the brave new world of 2024, where businesses are not just driven by data, but sculpted by it. As we navigate this...
Kristin Harper5 min read3 Common Marketing Messaging Mistakes That Can Hurt Your Business's Sales and GrowthThe right marketing message, communicated at the right time, to the right customer can make all the difference to your business's...
Kaylie DuganStrategies for Overcoming 5 Common Market Research ChallengesNavigating the intricacies of market research can often feel like devising a game-winning sports strategy. Each challenge presents itself...