Kristin Harper9 min readUsing Surveys in Marketing Can Lead to Better Business Decisions Why surveys in marketing are essential to businesses Getting accurate, up-to-date insights into customers is essential for any business....
Kaylie Dugan2 min readBrainstorming: A Potent Mix of Science, Freedom and MagicI met a friend of a friend at a coffee shop last week and was introduced as The Brainstorming Queen (a title I really love a lot). Turns...
Kristin Harper7 min readCreating Quantitative Surveys in 2023What is a quantitative survey? A quantitative survey is a research method that seeks to gather numerical data to answer a research...
Kaylie DuganStrategies for Overcoming 5 Common Market Research ChallengesNavigating the intricacies of market research can often feel like devising a game-winning sports strategy. Each challenge presents itself...