Global Qualitative Market Research
We lead empathy-rich conversations then Translate ‘So What’ into ‘Now What’™, deliver a visually engaging graphic report and 10-15 minute video highlight reel
Qualitative Research
THE CHALLENGE: Most consultants deliver long, unengaging PowerPoint decks and Word documents that are rarely viewed after the presentation. Plus, many haven't managed P&Ls and may not fully understand the opportunities and implications of research.
​
​
This wastes the company’s money, the team's time, and often customers never benefit from the innovation that could have resulted from the research.
OUR SOLUTION: We offer a variety of qualitative research approaches:
focus groups
ethnography
in depth interviews
shop-alongs
Concept LABS
We immerse ourselves into the culture and environment of the respondents. We've converted over 20 years of marketing, brand management, and in-home ethnography expertise to create EthnoGraphics™, a unique combination of qualitative research and visual stimuli from respondents.
​
Through virtual or in-person research with highly qualified respondents, we discover meaningful insights.
​
Then, we leverage first-hand insights, marketing and P&L experience to Translate Insights into ‘So What’ and ‘Now What’™ and present deliverables that engage employees as much as our research engages consumers. This includes:
​
-
A visually engaging 6 to 8-page graphic report
-
A 10 to 15-minute video highlight reel of the best consumers or respondents
-
A ready-to-share executive summary with recommendations to drive faster actions and outcomes
​
Plus, clients are always welcome to observe both virtual and in-person research
SAMPLE MARKET RESEARCH DELIVERABLES
These executive summaries capture key research findings
and are followed by a more detailed report.
The examples are from 10+ years ago to preserve confidentiality.
Here's a sample page with more details from a market research report
